Character Design for M&S Checkers

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Client: Checkers

Agency: ninety9cents

Agency approached Masters& Savant’s Cape Town branch to revamp their Christmas campaign. Although I was based at the Johannesburg branch, Masters has the most extraordinary ability to seamlessly collaborate between the two cities, and I was asked to help with the initial character design (the final characters were tweaked and awesomized by their 3D squad).

I was assigned to do character options for the bunny and the teddy bear.  After in-house debates, I refined the designs for the bunny, teddy bear and nutcracker. Including options for textures, colours and collaborating with the animators to finalize their 3-dimensional form.